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The Exercise giant Peloton had more than £1billion wiped off its share value after Sex and the City’s Mr Big died riding one of its bikes.
Its stock fell by 11.35 per cent following Thursday’s screening of the first episode of the spin-off drama And Just Like That
The death of Carrie Bradshaw’s on-screen husband came as a major shock to viewersCredit: Warner Media/HBO Max
This was after Carrie Bradshaw’s husband, John “Mr Big” Preston had collapsed from a heart attack seconds after a 45-minute Peloton workout.
The market crash forced the US company to issue a statement from cardiologist Dr Suzanne Steinbaum, saying Mr Big’s extravagant lifestyle of cocktails, cigars and big steaks was probably to blame and not its cycle.
She had said:
Riding may have even helped delay his cardiac event.