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Diddy is the proud owner of his clothing brand again.
He has reunited with his Sean John line after buying it out of bankruptcy for a steal.
The rap mogul won the rights to Sean John after a bidding war with 4 other parties and claiming it for about $7.5 million after his first bidding of 3,3 Million but the bid surges up as other competitors challenged his bid.
The deal will be finalized this week, barring any objections — and safe to say, the guy’s pretty excited about it.
I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced Hip Hop to high-fashion on a global scale.
Seeing how street wear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy.
He tells TMZ.