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Peloton may want to hire a Hollywood type to vet its products being used in the movies … because it allowed “And Just Like That…” to kill off one of its characters on the bike and Peloton’s stock went into freefall.
So, in case you haven’t seen it and you care … read no further, by Chris Noth had a grabber [aka heart attack] as he peddled furiously in the saddle and kicked the bucket.
Once the word started circulating, Peloton’s stock price tumbled more than 11%.
The funny part of this is that Peloton says it not only allowed its bike to be used on the show, but it also allowed one of its instructors Jess King to play an instructor. In other words, it all looked authentic. Yet the company claims it had no clue about the plotline.